Thursday, June 13, 2024

33 Jewelry Brands: From Luxury to Accessible

Jewelry Brands
Explore the world’s top jewelry brands. Photo: iStock

In the world of fashion, jewelry brands epitomize a fusion of craftsmanship, heritage, and artistic innovation. These companies, synonymous with luxury and quality, blend traditional methods with modern aesthetics.

When it comes to jewelry types, owning a piece from Cartier, Boucheron, or Tiffany & Co. is a connection to a story, marking life’s significant moments with sophistication and prestige. At the heart of these brands are the jewelry designers, who are artists who meld vision, precious metals, and gemstones into captivating designs, defining the brand’s identity.

Jewelry Brands

Get ready to explore the artistry behind these brands, discovering creations that transcend beauty and symbolize elegance and craftsmanship. From choosing a gift to exploring history, discover more information below.

Luxury Jewelry


With its inception in 1847 by Louis-Francois Cartier in Paris, Cartier swiftly garnered acclaim as a symbol of luxury and elegance, earning the moniker “jeweler of kings and the king of jewelers” from King Edward VII. 

Pioneering in its use of platinum and inventive designs like the garland style, Cartier’s artistry and craftsmanship have been its cornerstone. Its rich lineage includes royal patronage, notably crafting 27 tiaras for Edward VII’s coronation and operating boutiques across 60 countries. 

Cartier’s legacy is in its continuous innovation and fearless approach to design. Its iconic collections, like the Love bracelet and Panthère de Cartier, showcase a blend of traditional artistry with modern elegance, making the brand a symbol of timeless luxury in high and fine jewelry.


Founded in 1858 by Frédéric Boucheron, the first jeweler of Place Vendôme, Boucheron is renowned for its inventive and sophisticated jewelry designs. Distinguished by its creative style and unique use of characterful stones, Boucheron’s legacy is rooted in French elegance and avant-garde design. 

The brand’s innovative approach was evident from its inception, as Frédéric Boucheron incorporated the fluidity of fabrics into his gold work, captivating Parisian society. 

Boucheron’s pieces, like the iconic Question Mark necklace, showcase a combination of style, reputation, and artisanal know-how. The brand’s evolution over the years has solidified its status as a pioneering Parisian jewelry maison, continually shaping the contours of luxury jewelry.


Buccellati Jewelry
Zhang Ziyi at Buccellati jewelry event. Photo: ChinaImages / Deposit Photos

Founded in 1919 by Mario Buccellati, the brand is recognized for its intricate Italian craftsmanship, resembling delicate lace. Buccellati’s unique Roman-style engraving gives its pieces an antique appearance, while the ‘rigato’ effect creates a fabric-like texture on metal. 

The brand’s harmonious blend of precious gems and metals, combined with its modern sensibilities and Renaissance influences, sets it apart in the luxury jewelry world. Buccellati’s designs exemplify enduring elegance and luxurious design.


Originating in 1884 from the vision of Greek silversmith Sotirio Bulgari, Bulgari stands out for its unique blend of Roman heritage and vibrant design. Unlike traditional high-jewelry houses focused on geometric patterns, Bulgari embraces bold color and voluptuous shapes, embodying the spirit of Italian extravagance. 

This distinct style, celebrated for its architectural designs and prominent use of cabochons, emerged prominently during the 1960s La Dolce Vita era. The brand expanded globally, attracting an illustrious celebrity clientele, including icons like Sophia Loren and Elizabeth Taylor. 

Bulgari’s signature style showcases vibrant color combinations, balanced volumes, and unmistakable motifs, paying homage to its Roman roots while pushing the boundaries of conventional luxury jewelry. Bulgari’s Serpenti collection, with its iconic snake-inspired design, has captivated the fashion world.

Harry Winston

Helen Mirren Harry Winston Jewelry
Helen Mirren wears Harry Winston jewelry. Photo: everett225 / Deposit Photos

Founded in 1932, Harry Winston is renowned as an American luxury jeweler and Swiss timepiece producer. Known as the “King of Diamonds,” Harry Winston’s brand identity stems from its prestigious craftsmanship and exquisite design, making it a symbol of luxury worldwide. 

The brand made a historical mark in Hollywood, being the first jeweler to loan diamonds for the Academy Awards in 1943, a tradition that elevated its status among celebrities. Harry Winston’s commitment to exceptional quality and design has established it as a leader in high-end jewelry, with a reputation that resonates across generations.


Chopard, founded in 1860 in Switzerland by Louis-Ulysse Chopard, is distinguished for its luxury Swiss watches and jewelry. The brand has garnered an elite clientele, including historical figures like Tsar Nicholas II. 

Owned by the Scheufele family since 1963, Chopard is celebrated for its high-quality craftsmanship and elegant designs. A significant innovation by Chopard was the introduction of watches with free-floating diamonds behind sapphire glass in 1976, the brand’s signature feature. 

In the 1980s, Chopard expanded into creating sports watches for men and diamond jewelry for women, continually blending traditional artisanship with modern design, solidifying its position as a luxury icon.

De Beers

De Beers, founded in 1888, is synonymous with diamond excellence, setting a benchmark in jewelry for its sophisticated and hand-made diamond creations. Known for its impeccable craftsmanship and ethereal designs, the brand has pioneered the art of jewelry making. 

De Beers draws inspiration from diamonds’ natural beauty and eternal appeal, infusing each piece with brilliance, femininity, and delicacy. The brand’s collections show a commitment to quality, luxury, and emotional depth in design. 


Mikimoto stands out in the world of luxury jewelry for its unparalleled expertise in cultured pearls. Founded by Mikimoto Kokichi, who pioneered the method of culturing pearls in the late 19th century, the brand revolutionized the pearl industry. 

Mikimoto’s pearls are known for their luminous beauty and exceptional quality. The founder’s innovation met the growing demand for pearls and conserved natural oyster beds from over-harvesting. 

Today, Mikimoto’s jewelry is celebrated globally for its exquisite beauty and artisanship, maintaining the high standards set by its founder. 


In the world of jewelry, Graff stands as an epitome of excellence, captivating the world with its exceptional gemstones, meticulous craftsmanship, and unwavering commitment to creating masterpieces that embody luxury and glamour. 

Since its inception in 1960 by Laurence Graff in London, the brand has garnered a reputation for its discerning eye for precious stones, selecting gems of extraordinary size, clarity, and brilliance. These stones are then transformed into exquisite pieces that capture the hearts of jewelry connoisseurs worldwide. 

Van Cleef & Arpels

Van Cleef Arpels Jewelry Brand
Van Cleef & Arpels jewelry. Photo: Van Cleef & Arpels

Founded in 1895 in Paris, Van Cleef & Arpels stands out for its imaginative and luxurious designs, made with the finest materials. The brand’s signature Alhambra line, featuring the iconic four-leaf clover motif, is a hallmark of its collections, symbolizing luck and elegance. 

Van Cleef & Arpels’ pieces often reflect historical events, design movements, or natural discoveries, making each collection a rich tapestry of artistic expression. 

Additionally, the brand is known for its unique pieces, like the zip necklace, showcasing creativity in transforming ordinary objects into luxurious jewelry. 

The jeweler combines playful designs with high-value materials, making it a colorful and vibrant presence in the luxury jewelry market.


Piaget’s journey in luxury jewelry is marked by its inventive and opulent collections, first launched in 1874. Notable among these is the Piaget Rose collection, inspired by the Yves Piaget Rose, signifying the brand’s deep connection to nature and elegance. 

The Possession collection, introduced in 1990, offers a modern and trendy touch, demonstrating Piaget’s adaptability to contemporary fashion. Another remarkable collection is Secrets and Lights, inspired by the Silk Road, showcasing intricate patterns and rare gemstones reflecting Venice and Samarkand’s cultural richness. 

For its 140th anniversary, Piaget launched the Extremely Piaget collection, paying homage to their 1960s-70s designs with a vibrant mix of precious gems and innovative designs, emphasizing the brand’s rich heritage and flair for extravagance.

Tiffany & Co.

For almost two centuries, Tiffany & Co. has stood as a beacon of American luxury jewelry, captivating the world with its exquisite craftsmanship, timeless designs, and iconic blue box. Founded in 1837, it’s famous worldwide for its unwavering commitment to exceptional quality and innovative artistry. 

Tiffany has adorned the fingers and necks of royalty, celebrities like Audrey Hepburn and Beyoncé, and discerning individuals worldwide.

Signature pieces, such as the elegant Tiffany T bracelet, the breathtaking Tiffany engagement ring, and the delicate Tiffany heart pendant, have transcended fleeting trends. They have become cultural icons representing love, commitment, and enduring elegance.


Established in Milan in 1967 by Pino Rabolini, Pomellato innovatively introduced the concept of prêt-à-porter to the conservative jewelry world, positioning jewelry as a versatile accessory akin to fashion. 

Renowned for its vibrant gemstones and emphasis on color, Pomellato’s designs are both contemporary and expressive. The brand’s distinctive approach lies in its commitment to handcrafted pieces, exemplifying Milanese goldsmithing traditions. 

Each creation, from chains to colored stone-focused pieces, blends timeless elegance and modern sensibility. This unique approach has made Pomellato a prominent name in luxury jewelry, known for its ability to marry traditional craftsmanship with avant-garde style.


Valérie Messika’s jewelry house, founded in 2005, is known for its innovative approach to diamond jewelry. The brand’s distinctiveness lies in its ability to blend ancient symbolism with contemporary design, as seen in its Beyond the Light collection, an homage to ancient Egypt. 

Other inspirations include fairy tales, the American West, and the Art Deco movement. Messika’s Move Collection, a signature line that debuted with stylish, understated jewels featuring three sliding brilliant cut diamonds, quickly garnered acclaim for its elegant simplicity.

The brand’s emphasis on powerful feminine energy and versatility, as exemplified by the detachable components of their pieces, caters to a modern clientele that values elegance and practicality. 

Fashion Houses


Hermes Jewelry
Hermès jewelry. Photo: Hermès

Hermès, a brand synonymous with luxury, expanded its designs into the jewelry world in 1927, further solidifying its reputation as a purveyor of high-end luxury goods. 

Established in 1837 by Thierry Hermès in Paris, the brand initially specialized in harnesses and bridles for noblemen. This expertise in leatherwork is intricately translated into its jewelry designs, reflecting a blend of equestrian heritage and refined elegance like the Clic H and Kelly bracelets. 


Gucci, a name synonymous with Italian luxury, began its journey in the 1920s as a purveyor of fine leather goods. The brand’s expansion into jewelry in the 1960s added a new dimension to its portfolio, blending opulence with contemporary glamour. 

Gucci’s jewelry line is distinguished by its unique combination of high artistry and modern style, exuding both daring and elegance. Under the creative direction of Sabato De Sarno, the brand has reimagined its jewelry line, infusing vintage motifs with a fresh, opulent flair. 

This blend of heritage and innovation makes Gucci’s jewelry line stand out, offering extravagant yet wearable pieces that encapsulate the brand’s iconic status in the world of luxury.

Bottega Veneta

Bottega Veneta Jewelry
Bottega Veneta bracelet. Photo: Bottega Veneta

Established in 1966 in Vicenza, Italy, Bottega Veneta is known for its luxury fashion and today has a successful jewelry line, launched in 2002. Designs range from sardine-shaped earrings to lava-inspired rings and chain necklaces.

Bottega Veneta’s jewelry line mirrors the brand’s philosophy of understated luxury. The brand’s commitment to artisanship and unique design, focusing on subtle branding, sets its jewelry apart in the luxury market, emphasizing quality and style over overt logos or ostentation. 


Known for its haute couture and ready-to-wear designs, Dior’s jewelry collection today embodies contemporary luxury while honoring its storied fashion lineage. Creative director of jewelry Victoire de Castellane designs elegant pieces for its famous Rose des vents, La Rose Dior, and Gem Dior, among other lines. 

Each piece shows Dior’s commitment to exquisite craftsmanship and innovative design, blending modern aesthetics with timeless Parisian elegance. These creations, from bold statement pieces to delicate, intricately designed items, reflect the brand’s flair for combining high fashion artistry with classic sophistication. 

Giorgio Armani

Giorgio Armani’s jewelry line echoes the fashion brand’s timeless elegance. The Italian designer brand first entered the world of fine jewelry in 2019. The accessories are crafted with high-quality materials like moonstone, diamonds, and 18k white gold.

Armani’s jewelry pieces reflect an understated chic synonymous with the brand’s identity. These designs would go well with an Armani haute couture gown or its signature tailored suiting. 

Louis Vuitton

Ana de Armas for Louis Vuitton High Jewelry 2023 Campaign
Ana de Armas for Louis Vuitton High Jewelry. Photo: Louis Vuitton

Louis Vuitton, renowned for its heritage in luxury French fashion, entered the jewelry scene in 2001, continually expanding its offerings with high-end jewelry lines and more. 

The brand showcases its signature style through collections like the Idylle Blossom, adorned with the iconic monogram flower, the LV Volt line, and an exquisite range of watches. 

Francesca Amfitheatrof, serving as the artistic director of watches and jewelry since 2018, has played a pivotal role in transforming gemstones and precious metals into artistic masterpieces. 

The allure of Louis Vuitton jewelry is further heightened by its association with prominent actresses like Ana de Armas and Cate Blanchett, who are ambassadors of the brand’s luxurious jewelry collections.


Jennie of BLACKPINK wears Chanel Coco Crush fine jewelry 2023 collection.
Jennie for Chanel Coco Crush fine jewelry. Photo: Chanel

Chanel’s jewelry line first launched in 1932, has always had a connection to its fashion roots. The brand’s founder popularized costume jewelry and later expanded into fine jewelry. Jewelry collections such as Tweed de Chanel, Camellia, Coco Crush, and N°5 Fine Jewelry show different facets of the Chanel woman.

Chanel’s Beige Gold, a distinctive 18-karat gold color crafted exclusively by the brand, stands out with its unique and elegant appearance.

This exclusive alloy harmoniously bridges the gap between the classic allure of yellow gold and the warm blush of rose gold, presenting a softer, more feminine hue that adds a subtle sophistication to the jewelry it adorns.

Contemporary & Designer

Brilliant Earth

Camila Morrone Brilliant Earth Sol Jewelry 2023 Ad
Camila Morrone for Brilliant Earth’s Sol collection. Photo: Brilliant Earth

Established in 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth is a pioneer in ethically sourced jewelry, shaping a new paradigm in the luxury jewelry market. 

Their focus on sustainability and ethical sourcing is central, with diamonds primarily from Canada and parts of Africa. The brand’s commitment extends to environmental and social responsibility, employing blockchain technology to ensure traceability. 

Their innovative approach includes offering lab-grown diamonds and responsibly mined gems. They also launched the Brilliant Earth Foundation, which aims to give back to mining communities. 


Founded in 1895 by Daniel Swarovski in Austria, Swarovski has become synonymous with exceptional crystal craftsmanship. This luxury brand transformed the jewelry industry with innovative crystal-cutting techniques, producing unparalleled brilliance and precision crystals. 

Swarovski’s unique formula for creating durable, high-quality lead glass crystals has set a new standard in the jewelry world. Not just limited to crystal jewelry, their portfolio includes accessories, home décor, and watches, all featuring the brand’s signature sparkle. 

Swarovski’s ability to blend elegance with everyday wearability while maintaining affordability has made it a favorite among diverse audiences. Today, Giovanna Battaglia Engelbert is the storied band’s creative director, bringing a fashion-forward edge.

David Yurman

Founded in 1980 by David and Sybil Yurman in New York City, David Yurman is celebrated for integrating artistic expression into luxury jewelry. The brand’s distinctiveness lies in its unique use of materials, notably pioneering the incorporation of diamonds in sterling silver. 

David Yurman is renowned for blending art and fashion, creating innovative and timeless pieces. The brand’s signature Cable motif, a twisted helix adorned with gemstones, exemplifies its commitment to craftsmanship and design. 

David Yurman remains a family-operated company, continually evolving while staying true to its artistic roots and vision.

J. Crew

J Crew Jewelry
J. Crew necklace. Photo: J. Crew

J.Crew, established in 1983, is a fashion retail powerhouse known for its classic American style. J.Crew’s jewelry line complements its apparel, featuring designs that embody the brand’s love of simplicity, quality, and timeless elegance. 

The brand’s appeal lies in blending classic fashion with modern sensibilities, creating stylish and enduring pieces. Cocktail rings, statement earrings, and pearl necklaces are all trademarks of J. Crew jewelry at an affordable price.


Tindi Mar dazzles in Pandora Diamonds for All campaign.
Pandora Diamonds for All campaign. Photo: Pandora / Mario Sorrenti

Pandora, established in 1982, is celebrated for its unique charm bracelets that enable personal storytelling through jewelry. What sets Pandora apart is its commitment to handcrafting each piece, with an average of 25 pairs of hands involved in the process. 

This attention to detail, combined with a wide array of charms featuring diverse materials and designs, allows customers to create bespoke jewelry that reflects their style and commemorates life’s special moments. 

Furthermore, Pandora’s use of sterling silver and solid gold, along with techniques like lost wax casting, contributes to the brand’s distinctive aesthetic, offering high-quality, hand-finished jewelry at affordable prices.

Kendra Scott

Kendra Scott Jewelry Brand
Kendra Scott necklace. Photo: Kendra Scott

Launched in 2002 by Kendra Scott, the American brand is known for its innovative and bold designs. Scott’s initial collection, created with a modest budget, emphasized customizability and affordability. 

The brand’s unique Design Lab allows customers to personalize their jewelry, a feature that distinguishes it in the market. Furthermore, Kendra Scott’s commitment to philanthropy, linking collections to charitable causes, marks its unique approach in the jewelry industry. 

The brand’s blend of distinctive design and community focus makes it a standout in the jewelry landscape. 


Gorjana, founded in 2004, differentiates itself with minimalist, everyday jewelry. Known for clean, simple designs, the brand’s pieces are perfect for layering and versatile wear. Gorjana’s focus on affordability and high-quality materials like 18-karat gold plating and silver appeals to a broad audience.

The brand’s minimalist aesthetic, combined with its practicality for daily wear, positions it uniquely in the jewelry market.


AuRate Jewelry
AuRate jewelry. Photo: AuRate

AUrate New York, founded by Bouchra Ezzahraoui and Sophie Kahn in 2015, is celebrated for blending transparency, philanthropy, and fashion-forward design in jewelry. Their vision was to revolutionize the industry by creating affordable fine jewelry, specifically minimalist gold pieces.

AUrate’s direct-to-consumer model bypasses traditional markups, making fine jewelry more accessible. Throughout the years, AURate has given back to multiple charities, including Every Mother Counts, Feeding America, and the Rainforest Alliance.

It uses recycled gold, ethically sourced diamonds, and sustainably harvested pearls for its sustainable efforts. 

Monica Vinader

Monica Vinader Jewelry Brand
Monica Vinader neckalce. Photo: Monica Vinader

Monica Vinader, a British jewelry brand, was founded in 2008 by Monica Vinader, transitioning from bespoke jewelry creation in Argentina to a globally recognized company. 

The demi-fine jewelry brand’s rise to prominence is marked by its commitment to sustainability and ethical manufacturing practices. Monica Vinader’s jewelry is known for using 100% recycled 18-karat gold vermeil and solid sterling silver, significantly reducing carbon dioxide emissions. 

The brand’s production transparency and traceability through its Product Passport program and dedication to fair labor practices make it a leader in sustainable luxury jewelry. Their high-quality, luxurious, and contemporary designs have garnered global acclaim.


Mejuri Jewelry Brand
Mejuri earrings. Photo: Mejuri

Mejuri, founded by Noura Sakkijha in 2013, stands out as a Canadian e-commerce jewelry brand known for its contemporary and accessible styles. The brand’s direct-to-consumer model ensures quality accessories at affordable prices, aligning with their mission to empower women to celebrate themselves. 

Mejuri has shifted the traditional dynamics of jewelry buying to focus on self-purchasing by women, promoting confidence and empowerment. Additionally, the brand is committed to sustainability, utilizing responsibly sourced diamonds and opting for recycled gold.

Combined with their fresh, modern designs, this approach positions Mejuri as a unique player in the jewelry industry.


Catbird Jewelry Brand
Catbird ring. Photo: Catbird

Catbird, a Brooklyn-based jewelry brand, stands out for its commitment to ethical practices and minimalist design. Founded in 2004, Catbird is known for using recycled or fair-trade gold and conflict-free stones, a testament to its dedication to sustainability. 

The brand’s signature style is delicate and understated, often featuring dainty rings and necklaces designed to be layered. This approach showcases their artisanship and allows for personalized, meaningful jewelry creations. 

Additionally, Catbird’s local manufacturing in their Brooklyn studio emphasizes their commitment to quality and community support. This combination of ethical sourcing, minimalist design, and local craftsmanship makes Catbird a unique player in the jewelry industry.


Soko Jewelry
Soko earrings. Photo: Shopbop

Soko, a Black-owned, ethical jewelry brand, connects Kenyan artisans with the global market. Founded as a certified B-Corp, Soko uses business to drive social change, aiming to reduce inequality and poverty through job creation. 

Their jewelry, made from 24k gold-plated recycled brass and locally sourced recycled glass, reflects a commitment to sustainability and local artisanship. Soko’s design philosophy embraces form and materiality, offering evolved classics for self-expression. They use mobile technology to link artisans to buyers, emphasizing economic sovereignty directly. 


Baublebar Jewelry Brand
Baublebar earring. Photo: Baublebar

BaubleBar, founded in 2011 by Daniella Yacobovsky and Amy Jain, is recognized for its affordable, fashionable accessories. This fast-fashion jewelry brand offers a diverse selection of feminine accessories, aligning with current trends and personal style evolution. 

BaubleBar’s philosophy emphasizes essentials for mix-and-match styling. The brand has expanded its reach online and through partnerships with major retailers like Target and Nordstrom. 

The company stays fresh in the market by frequently updating its stock and offering sales and promotions. This approach has made BaubleBar a go-to destination for trendy, accessible jewelry, catering to a broad audience with its ever-evolving collection.

The Jewelry Spectrum

Glittering Jewelry
From affordable to luxury, jewelry has plenty of range. Photo: Deposit Photos

The diverse world of jewelry brands showcases a rich spectrum, from illustrious luxury houses to accessible fashion-forward labels. This exploration reveals the dynamic nature of the jewelry industry, where high-end artisans coexist with innovative, affordable brands, each contributing uniquely to the tapestry of style and design.

Whether steeped in tradition or rooted in modern practicality, these brands collectively enrich the jewelry landscape, offering choices that cater to a wide range of preferences and lifestyles.



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