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Wednesday, June 19, 2024

A Denim Affair to Remember

Emily Ratajkowski AG Jeans Collaboration
Emily Ratajkowski stars in Emrata x AG Jeans campaign.

Inspired by New York City, supermodel Emily Ratajkowski and AG Jeans come together like a match made in fashion heaven. This collaboration has led to a new capsule collection dubbed EmRata x AG.

Captured through the lens of photographer Oliver Hadlee Pearch, the campaign showcases Ratajkowski’s undeniable allure paired with an assortment of jeans that echoes the City That Never Sleeps.

Emily Ratajkowski x AG Jeans 2023 Collaboration

From the flared Anisten jeans to low-rise wide-leg styles with cargo pockets, the collection marries metropolitan sophistication with a laid-back approach to design. The devil’s in the details: the denim sourced from Japan speaks of unparalleled quality, while the vegan leather embraces ethical fashion.

Emrata AG Jeans 2023 Ad Campaign
The supermodel shows off low-rise jeans inspired by New York City and designed in collaboration with AG. Photo: Oliver Hadlee Pearch

Unlike the city’s iconic skyline, dominated by grays, the collection stands out with a color palette of neutral hues—think brown, black, and denim blue. The EmRata x AG collaboration isn’t Emily’s first foray into fashion. She’s also been the face of Tory Burch’s fall ads and was featured in Victoria’s Secret’s lauded The Icon collection.

Emily Ratajkowski showcases vegan leather coat from EmRata x AG Jeans collection.
Emily Ratajkowski showcases a vegan leather coat from the EmRata x AG Jeans collection. Photo: Oliver Hadlee Pearch

“These are things that I just wish I had,” Ratajkowski shares. “I do love denim a lot. Creating my ideal pair of jeans was selfishly really great because now they exist in my closet.” It’s a sentiment that brings her creative power to life in a tangible way.

Emily Ratajkowski wears a crop top with wide-leg jeans from her AG collaboration.
Emily Ratajkowski wears a crop top with wide-leg jeans from her AG collaboration. Photo: Oliver Hadlee Pearch

Rounding the creative team, the vision comes together with styling by Gabriella Karefa-Johnson. The fringed haircut, a look crafted by hairstylist Evan Fausto, pays homage to the collection’s relaxed feel. Makeup artist Linda Hay elevates the aesthetic with subtle yet impactful beauty choices.

Emily Ratajkowski AG Jeans Denim Outfit Collaboration
Wearing flared denim, EmRata shows off her collaboration with AG Jeans. Photo: Oliver Hadlee Pearch
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