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Friday, June 21, 2024

Gucci Bloom’s Perfume Ad is a Garden Dreamland

Gucci Bloom Perfume 2024 Ad
Diane Preud’homme, Li Linzi, and Marilou Hanriot pose for the Gucci Bloom perfume advertising campaign. Photo: Harley Weir

Gucci unveils a stunning new campaign highlighting versions of the Gucci Bloom floral fragrance. Shot by Harley Weir, models Diane Preud’homme, Li Linzi, and Marilou Hanriot are featured in a captivating image, floating serenely in water, surrounded by flowers and leaves.

This ethereal imagery spotlights Gucci Bloom’s eau de parfum, eau de toilette, and eau de parfum intense, each with a distinctive floral profile perfect for the vibrant seasons of spring and summer.

Gucci Bloom Perfume 2024 Campaign

Gucci Bloom Perfume Bottles
A look at the Gucci Bloom Eau de Parfum, Eau de Parfum Intense, and Eau de Toilette bottles. Photo: Gucci

The Gucci Bloom Eau de parfum showcases a blend of tuberose, jasmine buds, and Rangoon creeper, creating a scent that channels a lush floral garden. Meanwhile, the eau de toilette introduces a fresh twist with invigorating notes of lemon, mandarin, and bergamot.

The eau de parfum intense offers a rich, sensual vibe by including the Lady of the Night flower. The creative direction for this campaign is crafted by Al Dente, while Francesca Burns styles the models in ethereal, sheer garments that further enhance the floral fantasy.

A garden theme ushers in Gucci Bloom's latest outing.
A garden theme ushers in Gucci Bloom’s latest outing. Photo: Gucci

Marking Sabato de Sarno’s debut beauty campaign for Gucci, it further solidifies the Italian brand’s new vision. Makeup by Thomas de Kluyver and hair by Cyndia Harvey highlight the models’ natural allure, aligning perfectly with the campaign’s enchanting theme.

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HomeFashionGucci Bloom's Perfume Ad is a Garden Dreamland

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