Monday, May 20, 2024

Heaven by Marc Jacobs x Blumarine Unite in Y2K Collab

Heaven by Marc Jacobs x Blumarine 2023 Collaboration
Heaven by Marc Jacobs x Blumarine unveils retro-inspired collaboration. Photo: Petra Collins

Heaven by Marc Jacobs has joined forces with Blumarine to create an exciting capsule collection that pays homage to the fashion trends of the early 2000s. The collaboration features a seductive campaign directed by Petra Collins, styled by Lotta Volkova.

Heaven by Marc Jacobs x Blumarine Collaboration Campaign

Heaven Marc Jacobs Blumarine Denim Jacket 2023 Collaboration
Feminine meets edgy: The distressed denim jacket steals the show in the Marc Jacobs x Blumarine Heaven collaboration. Photo: Petra Collins

Taking inspiration from the high school environment, the collection’s 11 pieces take center stage, exuding a youthful charm. Within this curated line, you can expect to find eye-catching pink camouflage prints, intricately embroidered denim pieces, and trendy baby tops.

Collaboration Heaven Marc Jacobs Blumarine Pink Outfit 2023
Youthful energy: Y2K-inspired pink camo pieces from the Marc Jacobs Heaven and Blumarine collaboration. Photo: Petra Collins

Standout items include flirty mini skirts, a shrunken denim jacket and distressed jeans. It’s worth noting that Blumarine’s Spring 2023 ads were released recently, featuring a mermaid aesthetic. Meanwhile, Heaven by Marc Jacobs presented their spring ads, embracing Americana style.

Fashion fusion: Italian style and American streetwear come together in Paradise in the Marc Jacobs x Blumarine collaboration.
Fashion fusion: Italian style and American streetwear come together in Paradise in the Marc Jacobs x Blumarine collaboration. Photo: Petra Collins

Nicola Brognano, creative director of Blumarine, expressed his enthusiasm for the project, saying: “I was thrilled to have the opportunity to work on this project and had so much fun creating this special collection that brings together Blumarine and Heaven by Marc Jacobs. identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing lightness and coolness in the most feminine and relaxed way.”

Shades of pink take center stage in the Heaven capsule collection by Marc Jacobs and Blumarine.
Shades of pink take center stage in the Heaven capsule collection by Marc Jacobs and Blumarine. Photo: Petra Collins

Ava Nirui, the creative director of Heaven by Marc Jacobs, shared admiration for Blumarine, recalling her teenage years when she fell in love with the brand’s feminine and aspirational fashion. She expressed her gratitude for the collaboration with Nicola and appreciated the interpretation of Marc Jacobs brand codes in his special Blumarine way.

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