Saturday, May 18, 2024

How the Adidas Classic has Stuck Around – CR Fashion Book

Designed by Adidas founder Adi Dassler in 1949, the original Samba shoe was the brand’s first football cleat, specifically created for frozen pitches. Despite being invented to withstand harsh winter conditions in Europe, the earliest iteration of the shoe debuted at the 1950 FIFA World Cup in Brazil. In honor of the tournament–and the football-crazed host nation–Adidas named the sneaker Samba, after the traditional Brazilian dance and music genre. As football grew in popularity, spreading across the globe like wildfire, so did Sambas. With each decade, the classic shoe was remixed and reimagined, shifting itself until it more closely resembled the shoe we now know and love. 

Like most fashion trends that circulate through the streets these days, the Samba was a staple item in the ‘90s. Skateboarders adopted the kicks as their own, while pop culture–I’m talking the likes of Oasis and Ewan McGregor–helped make a name for the buzzy sneakers. Now, over thirty years later, we have street-style connoisseur Bella Hadid to thank for the Internet’s recent fascination with the retro sneaker.

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