Saturday, May 18, 2024

Is the American flag the latest post-ironic fad? – CR Fashion Book

The stars and stripes have been slowly building on the fashion scene for much of the past year, from showing on the Celine Spring/Summer 2023 menswear runway last June in a quilted jacket and crocheted hoodie to fashion legend Michèle Lamy’s appearance in the Heaven by Marc Jacobs Spring 2023 Campaign was released in April, posing in a distressed knit with the flag. It is important to note that Celine and Heaven, although completely different, both aim for the general Mr. Hedi Slimane, Celine’s creative director, has been deeply inspired by Internet culture in his tenure at the Maison, especially starting with his clothes. men’s Spring/Summer 2021. show that took influence from TikTok E-boys, while Heaven has built a culture of conversation around their brand that speaks to the specific points of Gen Z, such as using images from pop culture phenomena such as p .sh. Suicide of the Virgin film by Sophia Coppola about alt-metal band Deftones on their products.

It’s important to note that Slimane has left a legacy for himself of understanding, metabolizing and fueling youth culture over the course of his career, while Heaven has built one of the most sought-after designer collections for Gen Z – here, The presentation of the American Flag is not a mistake. While these collections were being designed, a wave of post-ironic fashion was coming into full swing; a mix of graphic t-shirts with dry humor, almost obscene amounts of real estate camo (or as many on the internet have described it, “hardening” camouflage), and “tongue-in-cheek” marketing, as created by the brand with LA-based, Praying. So, perhaps, it is not unreasonable to think that, fueled by the post-ironic youth culture in vogue, the American flag is becoming a symbol of irony itself.

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