Monday, June 24, 2024

Is The Erewhon Girl Fashion’s Latest Big Trend? – CR Fashion Book

Especially in the cities of Los Angeles and New York, the mantra “health is wealth” thrives as a runway filled with matching tracksuits, Alo Yoga leggings, oversized sunglasses, gym bags, and a to-go coffee cup in hand. And while the pandemic began this ideal of romanticizing everyday activities like grabbing a Spicy Tunacado Sandwich from Joe & the Juice, it has only proven that young consumers want feel-good and fuel-good luxuries that no longer break the bank, and they want to do it in style.

Post-pandemic, the idea that “food is in fashion” rings true and will not be going away anytime soon. For the uninitiated, Erewhon might hold no meaning or seem baffling with its cult-like following of health-conscious individuals. However, this Los Angeles-based upscale grocer has become a hotspot for the ultra-rich and famous—Cara Delevigne, Kaia Gerber, and Lily-Rose Depp—a scene reminiscent of the early 2000s snapshots featuring celebrities clutching their Starbucks and Urth Cafe cups. But beyond its sleek white space offering trendy supplements, ultra-healthy snacks, and hot bar boasting of organic buffalo cauliflower, it was the celebrity and brand collaborations that has transformed Erewhon into a health and wellness phenomenon.

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HomeFashionIs The Erewhon Girl Fashion’s Latest Big Trend? – CR Fashion Book

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