Thursday, May 30, 2024

MoviePass is back; Julia Louis-Dreyfus in You Hurt My Feelings – Deadline

“It was a contributor to the specialty box office, and I hope it will be again,” says Laemmle CEO Greg Laemmle of MoviePass, the subscription service that surprisingly went bankrupt in early 2020 after offering one movie a day for ten dollars a month.

A co-founder Stacy Spikes, who left after strategic disagreements with the new owners, including the $9.95 plan, bought the assets out of bankruptcy in 2021. He relaunched MoviePass yesterday after months of beta testing. The movie-a-day plan, which let the service subsidize most tickets, “was never going to work,” Sikes tells Deadline. AMC had actually threatened to sue, saying the plan was unsustainable and set consumers up “for ultimate disappointment down the road.” Her bankruptcy filing listed more than 12,000 subscribers to whom she may have owed money.

The new MoviePass has four tiers from $10 for 1-3 movies, to a $40 limited availability plan with 30 movies per month. Each plan also carries a certain number of credits, a new feature. So, “Friday or Saturday night you [use more credits] than a Tuesday matinee,” Sikes said. The old program didn’t differentiate, treating all tickets the same. Plans are for standard 2D shows. They cost more in NY and LA. Tickets can only be reserved the day of the show .

Customers sign up through the MoviePass mobile app where they can purchase and reserve seats for MoviePass partner chains directly. The company doesn’t list the names of its exhibitor partners yet, but the country’s three biggest circuits AMC, Regal and Cinemark aren’t on board. Tickets to their theaters, or any US theater that accepts Mastercard, can be reserved through MoviePass, but must be purchased (within 20 minutes, as before) at the theater with a MoviePass Mastercard debit card that the company sends to subscribers.

Structural elements, like same-day buying, meant that MoviePass ended up giving a disproportionate boost to specialty film, which is slower to recover than the broader box office and needs all the help it can get. Service won’t move the needle Spider Man” or large tents, Sikes said. “But people are more likely to risk arts titles.” He has fielded inquiries from smaller exhibitors, assuring them that payments are immediate, drawing directly “from our account to pay the theater when a person buys a seat,” and that they take into account the different ticket prices.

MoviePass said it had amassed a waiting list of 800,000 people during beta testing. How many will be activated in a post-Covid theatrical landscape with one that is not too good to be true.

Special Openings: Widest this weekend on 900 screens, Nicole Holofcener’s (Walking and talking, friends with money, enough said) comedy You hurt my feelings, from A24, with Julia Lous-Dreyfus and Tobias Menzies. Premiere at Sundance, 96% certified fresh with critics on Rotten Tomatoes. Review deadline here. Louis-Dreyfus, a popular writer, and her husband Don, a well-liked teacher, see their irritatingly happy marriage begin to unravel when she discovers that he has been less than honest about his opinion of her work.

Expected to gross between $800K-$1.4M over the four-day weekend, this is older than the typical A24 film with comparables such as Moving on, Ms. Harris goes to Paris, The OutfitAND List of Mr. Malcolm.

Quiver Distribution presents Becky’s anger by Matt Angel and Suzanne Coote on 200 screens. With Lulu Wilson, Seann William Scott. A sequel to Quiver’s 2020 horror thriller Becky. Living off the grid and trying to rebuild her life two years after she escaped a violent attack on her family, Becky finds herself going toe-to-toe against the leader of a fascist organization on the verge of an attack. organized. Premiere in the SXSW Midnighters section.

Kino Lorber opens the documentary Near Vermeer by Suzanne Raes on four screens, expanding in the coming weeks. Behind the scenes of the largest Vermeer exhibition ever mounted, now on display at the Rijksmuseum in Amsterdam, which captured the imagination of the art world with rave reviews, global publicity and sold-out tickets throughout its run. The film follows curators, conservators and collectors on their mission to shed new light on the elusive Dutch Master.

Strand Releasing presents Will-o’-the-Wisp, a Portuguese gay musical by João Pedro Rodrigues starring Andre Cabral, Joel Branco, Mauro Costa. Premiered at last year’s Cannes Film Festival, it screened at TIFF and the New York Film Festival. Opens at IFC in New York, adds Brooklyn and LA next weekend. On his deathbed, his royal highness Alfredo, king without a crown, remembers his distant youth and dreams of becoming a fireman.

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