Saturday, May 18, 2024

Rewriting the Rules of Luxury

Neiman Marcus Fall 2023 Campaign
Neiman Marcus unveils fall 2023 campaign, New Frontiers. Photo: Arnaud Lajeunie

Neiman Marcus unveils a glimpse of fashion’s future while tipping a hat to its storied past in its fall 2023 campaign, New Frontiers. This effort marks a first for the retail powerhouse under the fresh stewardship of President Ryan Ross and Chief Brand Officer Nabil Aliffi.

Neiman Marcus Fall 2023 Campaign

The Neiman Marcus fall 2023 vision is captured through the lens of photographer Arnaud Lajeunie on location at Pier 59 studios. Here, the American landscape is unveiled as a silent character, its deserts and palm trees sharing the spotlight, enhancing the depths.

Hannah Wick poses in Bottega Veneta for Neiman Marcus fall 2023 campaign.
Hannah Wick poses in Bottega Veneta for Neiman Marcus fall 2023 campaign. Photo: Arnaud Lajeunie

Models Hannah Wick, Emily Grace Hime, and Hujia Chen channel dreamlike visuals, clad as they are in chic outfits from top designer brands. The outfits, meticulously styled by Katie Brunett and Jocelyn Meinster, range from the warm embrace of a The Row coat to the eye-catching allure of a red Dolce & Gabbana dress, rounding off with the understated sophistication of Bottega Veneta.

Huijia Chen models The Row coat in Neiman Marcus' new fall 2023 campaign.
Huijia Chen models The Row coat in Neiman Marcus’ new fall 2023 campaign. Photo: Arnaud Lajeunie

New Frontiers is Neiman Marcus’s bold statement of integrated luxury, marrying tradition and forward-thinking. This campaign is a deep dive into an American vision of luxury, serving as a grand yet intimate welcome to the retailer’s new era.

Emily Grace Hime strikes a pose in Neiman Marcus' New Frontiers campaign.
Emily Grace Hime strikes a pose in Neiman Marcus’ New Frontiers campaign. Photo: Arnaud Lajeunie
Butterfly motif is featured in Neiman Marcus' fall campaign.
A butterfly motif is featured in Neiman Marcus’ fall campaign. Photo: Arnaud Lajeunie
Designer looks featured in Neiman Marcus New Frontiers campaign.
Designer looks featured in Neiman Marcus New Frontiers campaign. Photo: Arnaud Lajeunie
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