Thursday, June 13, 2024

See the Model’s New Perfume Launch

Bella Hadid Orebella Perfume 2024 Ad Campaign
Bella Hadid stars in Orebella fragrance ad campaign. Photo: Elizaveta Porodina

Bella Hadid ventures into the fragrance world by launching her own perfume brand, Orebella. The 27-year-old supermodel stars in its striking campaign images shot by Elizaveta Porodina, featuring dreamy scenes with high fashion styling.

Bella took a break from modeling after appearing in a Heaven by Marc Jacobs ad last year, and now she returns in a major way. The brand officially launches on May 2nd and will be available through Ulta Beauty on May 10th.

Bella Hadid for Orebella Perfume Ad

Supermodel Bella Hadid launches her fragrance brand called Orebella with a new campaign.
Supermodel Bella Hadid launches her fragrance brand called Orebella with a new campaign. Photo: Elizaveta Porodina

Bella appears in stunning visuals inspired by the brand’s three debut fragrances: WINDOW2SOUL, SALTED MUSE, and BLOOMING FIRE. Each fragrance embodies different facets of personality, allowing for individual expression.

Draped in flowers, Bella Hadid stuns in an ad for Orebella perfume.
Draped in flowers, Bella Hadid stuns in an ad for Orebella perfume. Photo: Elizaveta Porodina

WINDOW2SOUL blends rose and jasmine with lemon and tonka bean for a fresh floral scent. SALTED MUSE offers a woody marine profile with notes of sea salt, pink pepper, olive tree, and lavender. BLOOMING FIRE brings the tropics to life with Tahitian monoi flower, patchouli, and bergamot.

Splashed in water, Bella Hadid fronts Orebella perfume campaign.
Splashed in water, Bella Hadid fronts Orebella perfume campaign. Photo: Elizaveta Porodina

What sets Orebella apart is its alcohol-free, bi-phase formula designed to be skin-friendly while enhancing the longevity and potency of the fragrances. The nourishing first layer features a proprietary Ôrəlixir blend of hydrating snow mushroom and a moisturizing five-oil blend. The second layer incorporates aromatherapy essential oils that elevate the mood.

The three scents from Orebella's debut collection
The three scents from Orebella’s debut collection. Photo: William Callan

Each fragrance is available in 10mL ($35), 50mL ($72), and 100mL ($100) sizes, with an optional 100mL perfume stand available for $35. The fragrances are all dermatologist-tested, vegan, and cruelty-free, meeting the highest standards for clean ingredients and sustainable packaging.

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