Monday, May 20, 2024

The History Of the Lady Dior Bag – CR Fashion Book

In 1995, Ferré first unveiled the design that would later be recognized as the Lady Dior under the name Chouchou, translating to “favorite” in French. In its share-shaped silhouette with rounded top handles, the bag offered a discreet nod to the Maison’s history, homaging the motifs Monsieur Christian Dior held closely. Stitched into supple padded lambskin, a distinct “cannage” pattern referenced Napoléon III’s cane chairs–popularized during the Belle Epoch and 19th century–that lined Dior’s old couture salon. The eras provided the designer with boundless fascination throughout his career, likely a result of observing his mother Madeline’s style. Dangling off its top handle, Ferré adorned the bag with a set of ‘D.I.O.R.’ charms–a reference to the good-luck charms Monsieur Dior, an ever-superstitious couturier, carried with him. The Choucou was added to the Maison’s range of leather goods, and within a two-year period, the Lady Dior would reportedly sell over 200,000 copies after it received international recognition in the arms of the “People’s Princess.”

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