Friday, June 14, 2024

The Return of the Mermaid Heel

Sergio Rossi Spring 2024 Campaign
Birgit Kos strikes a pose in the Sergio Rossi spring-summer 2024 campaign. Photo: Claire Rothstein

Sergio Rossi channels seaside glamour in its spring-summer 2024 campaign, nodding to its 2010 icon, the Mermaid. The campaign, lensed with the clear blue skies of Sorrento, Italy, as a backdrop, captures the essence of coastal luxury.

Sergio Rossi Spring/Summer 2024 Campaign

Step into the season with Sergio Rossi's Mermaid heels for the spring-summer 2024 season.
Step into the season with Sergio Rossi’s Mermaid heels for the spring-summer 2024 season. Photo: Claire Rothstein

Claire Rothstein, the eye behind the brand’s previous fall 2023 vision, brings the caged silhouette back into the limelight. It showcases its evolution into a seamless blend of day-to-night functionality. The open-back and zippered sandal heel types spotlight the brand’s innovative spirit and update spring footwear.

Birgit Kos emerges in a metallic design, poised against a serene seaside backdrop for the Sergio Rossi spring 2024 campaign.
Birgit Kos emerges in a metallic design, poised against a serene seaside backdrop for the Sergio Rossi spring 2024 campaign. Photo: Claire Rothstein

Embodying the campaign’s allure is model Birgit Kos, whose elegance and sensuality are magnified by the styling of Christopher Maul. Kos, draped in an array of high-slit skirts and strappy tops, perfectly complements the footwear’s architectural lines.

For the Sergio Rossi spring 2024 ad, Birgit Kos pairs a crisp white suit and bikini with the Mermaid heel.
For the Sergio Rossi spring 2024 ad, Birgit Kos pairs a crisp white suit and bikini with the Mermaid heel. Photo: Claire Rothstein

The Mermaid design, presented in hues of regal purple, crystal-adorned opulence, and timeless black, offers a spectrum of sophistication. The Sergio Rossi spring 2024 campaign adds to its visual splendor with the beauty expertise of Daniel Martin and Terry Barber.

Martin’s touch on Kos’s slicked-back hair echoes the streamlined grace of the Mermaid, while Barber’s glamorous makeup also stands out.

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